Found our own path to the trail.
ABOUT Wco
Trail time.
We established The Wayfinder Company (Wco), when our passion for mapping collided with our trail adventures. Every product we design gets thoroughly trail-tested (sometimes with mud-covered boots and all!). Our mission? Craft intuitive and memorable tools that not only help you navigate but deepen your connection with the natural world around you.
As a mountaineer and illustrator, the duet of passions eventually integrated with parenting. Wco beautifully merged worlds and that's why our maps now feature Augmented Reality elements that spark wonder for explorers of all ages! Because finding your way should feel less like following directions and more like discovering something magical.
The local perspective.
Where Heritage Meets Horizon
With trails beneath our feet we walk paths that continue to contribute to our Canadian identity. This dynamic conversation between culture and landscape runs deep in our national story—beginning on the trail and flowing outward into who we've become.
Part of this powerful exchange, we've committed to sourcing our insights directly from the peoples that work on these trails, where authentic experiences speak volumes. By returning to these original pathways, we uncover the genuine voices that have guided Canadian explorers for generations and are reshaping many of the mountain culture narratives in fun and entertaining ways.
Content, Communications and Oversight Team profiles are available upon request.
Wco Art Dept.
"We are responsible for something not because we are to blame. But because were the only ones who can change it."
Lisa Feldman Barrett
