Found our own path to the trail.
ABOUT Wco
Trail time.
The Wayfinder Company was founded in 2017, its origins like most things has a long and varied path. Before we even knew about the Wayfinder, it was about spending time in the outdoors, the mountains, and those places that brought us a sense of adventure. While not an official company all those years ago, little did we know all of these experiences would lead us here. As hikers, backpackers, trekkers, cyclists, and skiers, we have a real passion for finding our way in the outdoors…both literally and figuratively. There is no place we would rather be than hiking the iconic trails of the Canadian Rockies.
The local perspective.
As society evolves the changing landscape of culture spills onto the trail, with roots in our Canadian culture starting on the trail this reciprocal language has influenced us to go directly to the source.
Content, Communications and Oversight Team profiles are available upon request.
Wco Art Dept.
"We are responsible for something not because we are to blame. But because were the only ones who can change it."
Lisa Feldman Barrett
